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About Kohinoor Charminar Everyday Rice, 5 kg
- In the Hindi language 'Bas' means aroma and Mati means 'full of'. Hence it means the 'prince of fragrance' or 'the perfumed one'
- Basmati is one of the most revered forms of rice, characterized by the sweet aroma and long grains
- Kohinoor introduced the first packed consumer packs of 1kg in the country
- Only one crop of Basmati rice can be grown per year
- Basmati is only grown in the Northern Indian states of Punjab, Haryana, Delhi, Himachal Pradesh, Uttarakhand and parts of western Uttar Pradesh, Jammu and Kashmir
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